During first quarter action of tonight’s playoff game, LeBron James called for teammate J.R. Smith to set a pick by pulling out his phone and tweeting “It’s simple. U can create opportunities or let missed opportunities create failure. #StriveForGreatness.”

Smith, who entered game action without a phone, did not see the message and failed to set the pick.

“That’s cool,” LeBron immediately tweeted as his teammates ran back on defense. “U can’t see with ur one “I”, but success takes VISION.”

Despite the miscommunication, LeBron finished the first quarter with an impressive stat-line of 18 thousand retweets and 24 thousand likes.

We can't play sports*, but we can make jokes about them!

*Two of our writers hit a home run** once
**It was in a video game.