Professional gamer and member of Cloud 9 eSports Zach “Sneaky” Scuderi is breathing easy after signing an endorsement deal with the inhaler producer ADVAIR.
“We think Zach will really connect with the booming asthmatic-shut-in-gamer-kid market,” said ADVAIR’s senior marketing consultant. “Now people will know that if the game gets a little too exciting, ADVAIR has Zach’s back, and we can have yours too.”
ADVAIR will release a new branded inhaler and roll out a “Sneaky” nebulizer later this year. They will also air a series of slick new TV ads targeted at young asthmatic gamers that feature Scuderi and the slogan “Play Hard. Breathe Deep.”
Nike is reportedly already mobilizing by partnering with Symbicort to get in on this emerging market.